In January 2024, UFC light-heavyweight champion Alex Pereira became the first official Aviator brand ambassador, fast-tracked this April by bantamweight contender Merab ‘The Machine’ Dvalishvili. A deal with the two Aviator game ambassadors has been made to form part of Spribe’s strategy to advance the game’s reach within the sports world.
With his growing fan base across the world, the impact Dvalishvili will have is sure to increase Aviator’s popularity, especially as worldwide markets continue their path to regulate and create even stronger connections between sports and gaming. As one of the more aggressive up-and-coming fighters, Dvalishvili is a natural fit for Spribe and its efforts to connect sports fans with online gaming action.
Recent news about Aviator and AC Milan partnership
In November 2024, Spribe signed a strategic agreement with the Italian football club AC Milan and named Aviator the Official Crash Game Partner of the Club. The latest collaboration will see Aviator merge into the community of football fans, offering them sports and gaming experiences.
David Natroshvili, Spribe CEO, further commented on the significance of the deal: “This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide.”
AC Milan Chief Commercial Officer Maikel Oettle expressed excitement for the deal, as it may provide their fans with an experience that could combine football and gaming. This collaboration follows successful deals with UFC, reinforcing Aviator’s growing presence in sports.
Future of sport and crash games collaborations
In the future, more sports partnerships are on the way in the Aviator game brand ambassador list, and additional features within the game. With the success of such collaborations with UFC, it is expected that Spribe will have more partnerships with athletes and sports organizations as brand ambassadors of the Aviator game in order to reach audiences.
Other partnerships going forward could be with other football clubs or even esports events to be the Aviator app brand ambassador, in the hope of further merging gaming into sports. The gameplay of Aviator could be enhanced and get closer to the high action that fans watch at a live sporting event, with features intended to keep players active during real-time tournaments or leaderboards connected to live events.
The worldwide level for Spribe
Spribe has established Aviator as a global gaming phenomenon, particularly in Europe and Latin America. As the game’s popularity soars, Spribe has been strategic in securing high-profile partnerships. The company’s collaboration with UFC, including ambassadors like Merab Dvalishvili and Alex Pereira, has played a crucial role in connecting the game with a massive sports fan base.
Aviator’s appeal continues to grow, with over 12 million active players globally each month. Expanding its brand presence with sports teams, like the partnership with AC Milan, is a smart move that will further solidify Aviator’s position in the iGaming industry, especially in regions with booming sports and online gaming markets.
